Welcome to OptionsGain.com. We’re glad you’re interested in working with us. On this page, you’ll find our editorial guidelines. Much of our editorial guidelines are similar to those found at HubSpot.

General Guidelines

AP Style

Our website uses AP style with some exceptions: See 2014 AP Stylebook for reference.


Regarding spelling related questions, use the online version of the Merriam-Webster Dictionary. We encourage you to use the first spelling of the word in question.

Style & Tone / Voice

How our content sounds to the reader is extremely important. Although our site may be a culmination of the works by multiple authors, the style and tone of such work must remain consistent in order to keep our readers adequately engaged.

First Person / Third Person

(coming soon)

Industry Jargon

(coming soon)

Content Styles

Certain sections should have certain content styles. What we never want, however, is our style to be “funny.”

Member Forums

  • Conversational
  • Educational

Articles Category

  • Controversial / Click Bait

Options Trading Academy

  • Academic
  • Educational
  • Sophisticated

Broker Reviews

  • Objective


As of March 2015, these are only predictions. However, we are fairly certain our estimation of our buyer’s personas is fairly accurate.


We predict that our most common persona is an unmarried male between the age of 21 and 34 with an average household income of between $40,000 and $65,000 per year with no children and lives in an urban environment.


Location is an interesting topic in binary options. This is due to recent heavy regulation of trading such types of investments because they are higher risk and less regulated than typical forms of options trading accounts.

Strict Countries

Some countries have began to outlaw binary options, such as Canada. We’re unaware of others at the time of this writing.

Liberal/Lenient Countries

Most countries don’t have regulations about binary options. Some have embraced it, such as Cyprus.

Job & Level of Seniority

Unsure at this time.

What Does a Day in Their Life Look Like?

Unsure at this time.

What are Their Pain Points?

New Traders

  • Intimidated by Trading Options
  • Overwhelmed by Number of Brokers
  • Don’t Know Where to Start

Seasoned Traders

  • Wishing to Maximize Their Profits
  • Trying a New Type of Options Trading
  • Looking to Automate Their Trading System(s)

What do They Value the Most? What are Their Goals?

  • Making Money (quickly)
  • Freeing up Time
  • Taking Risks Successfully

Where do They Go for Information?

Most likely sources of information are online financial websites. Very few read newspapers anymore. Likely to take advice from other successful people vs their friends and family.

What Experience are They Looking for on OptionsGain?

  • How to Trade Better
  • Market News
  • Community to Discuss With
  • Trusted Places to Trade

What are Their Most Common Objections to Binary Options?

  • Trust with Their Data
  • Trust that We’re Telling the Truth
  • Lack of Confidence That They Can Trade Successfully “Not Easy to Trade”


Writing Awesome Headlines

Your headline should attract users. The best way to do that is to ensure that it is:

  • Actionable
  • Brief
  • Conscious
  • Clear
  • Definitive
  • Intriguing

We strongly suggest that you learn more in this article by HubSpot, which includes great examples.

Inaccurate or Misleading Headlines

Write your headlines so they’re accurate to the content within. We reserve the right to withhold payment for any content that:

  • Doesn’t accurately depict the content within.


Do not capitalize:

  • Articles (a, an, and the)
  • Prepositions of three or fewer letters (such as of, in, and for)
  • Most conjunctions of three or fewer letters (like as, and, or, and but)
  • The “to” in the infinitive form (e.g. to Blog)


  • “Don’t Fence Me In”
  • “Walk With Me in Moonlight”
  • “Turn Off the Lights, I’m Home” (“Off” is an adverb here, part of the phrasal verb “turn off.”)
  • “She Took the Deal off the Table” (Here, “off” is a preposition.)
  • “What If I Do, What If She Won’t”
  • “The Least She Could Do Is Cry”

Always Capitalize

  • Verbs (even short ones like is, be, and do)
  • Pronouns (No matter how short, pronouns such as he, she, it, me, and you)
  • Both parts of phrasal verbs, multi-word verbs that include adverbs (for example, Tune In and Hold On)

Company & Product Names

Always follow a company’s naming convention when using their brand names.


  • iPod
  • iPhone
  • MasterCard
  • VISA


(coming soon)

Content Structure

Acceptable forms of content for our website include the following:

WordPress Posts

News Category

  • News & Market Data
  • Debates Over Controversial Topics
  • Interviews
  • Comic Content
  • Links to Breaking News (Use the “Link” format)

Strategy Category

  • How-To Guides
  • Trading Strategy

Articles Category

  • Top Lists
  • Pro/Con Lists
  • Infographics
  • Curated Content (Such as videos, infographics, quotes, etc.)

Video content and audio content should be placed in the category most relevant to them.

WordPress Pages

Evergreen Content

The most important content on our website by far is our evergreen content. Evergreen refers to content that stays fresh for a very long time. Unlike articles that fade away in their interest level, such as breaking news articles, evergreen content can provide users with just as much value in two years as it can today.

Our evergreen content is generally written into WordPress Pages vs Posts.


  • The Rules of Baseball
  • 7 Ways to Tie a Knot
  • 13 Best Practices for Analyzing Market Signals

Types of Evergreen Content as WordPress Pages:

  • Broker Reviews


  • Serialized Content
  • Trading Strategy


We feel graphics and formatting are a very important aspect to delivering a quality experience to our users. We prefer HD graphics with a minimum size of 800×600, so we can scale to multiple sizes.

Image Alignment

Images should be aligned so they look best with the type of content you’re writing:

  • News Category: Featured image only, no images in-line with the content.
  • Strategy Category: Featured image plus helpful images throughout aligned as necessary.
  • Articles Category: Featured image plus rich content and images as needed. Images should extend across entire content area whenever possible.
  • Evergreen Content: We prefer images in evergreen content to alternate between left and right alignment, as you would see on Apple.com.
  • Review Content: Images in reviews are to only include the images that the review template calls for, such as screenshots.


We do not use text-wrapping in our images. This is especially true because our site uses responsive technology.

Sourcing Images

You must be acutely aware of licenses and rights of use over graphics. You are not to knowingly use any sort of image that is copyrighted and not properly licensed for commercial use. Should you wish to use graphics that require a license for use, you must obtain a license for use prior to such use by contacting the person you report to at this website.

We also stand by the fact that you don’t need a perfect photo to improve your post.

(1) You Don’t Need a Perfect Photo to Improve Your Post — The photos you add to your posts don’t need to be museum-quality artifacts that are as deep and thoughtful as your actual posts. They just need to be visually interesting and relevant. Any halfway decent photo will add a positive new dimension to your article. This makes the piece richer, more accessible to your readers, and more likely to be distributed across the web.

(2) It Takes Minutes, Not Hours to Find a Good Photo — My favorite place to find photos for HubSpot posts is Flickr. Lots of photographers post photos with creative commons licenses that allow bloggers to republish their photos as long you give credit. Just go to Flickr’s advanced search , and make sure the “Only search within Creative Commons-licensed content” box at the bottom of the page is checked.

Source: Hubspot

Creative Commons

As mentioned above, the best images to source for free are those with Creative Commons Licenses. Here is a link to helpful information about using free images and creative commons images.

Image Attribution

Very Important

Make sure you don’t forget to include the credit and link back to the photographer’s page on flick. The photographer deserves credit for their work, and you’ll end up with a lot of angry comments on your blog if you forget to give it to them.

When using an image found at another website, attribute that website using a direct link to the page where you found the content. The image attribution should be located in the caption box of the image and left-aligned. The anchor text should simply be their short business name. Do not include the TLD (.com, .net, .org, etc.).


  • Apple
  • HubSpot
  • Wall Street Journal


Our readers have short attention spans, and the formatting of our content should match this.

Breaking Up Content

All content of any type should be broken up so it is scannable and consumable. We don’t care how much you can write, just what our readers consume. The following formatting is used regularly to break up our content into consumable sections.


Headings (H1, H2, H3…) are absolutely crucial to breaking up content. They should be short, keyword rich, and to the point. Generally, headings should be between two and seven words in length.


  • Nest Headings Within Each Other (H3 inside of an H2… H4 inside of an H3, etc.)
  • Use the Focus Keyword in Headings, Preferably at the Beginning


  • Use Sentences for Headings
  • Use H1 tags in body content
  • Use too many H2 tags

Body Content

  • Write in Short Sentences
  • Keep Paragraphs Between 3 and 5 Sentences

Bulleted Lists

Whenever possible, use a bulleted list to break up paragraphs of content.

Unordered Lists

For lists where order doesn’t matter, use an unordered list. We do not simply use a dash with content on different lines. We use the standard unordered list in the WordPress WYSIWYG.

Numbered Lists

When creating a numbered list, use the standard numbered list in the WordPress WYSIWYG. If this is not possible, such as when you are creating “click-bait” content in the Articles Category, use the following number format:

  • 1) <– This is the method to number your lists when not using the normal formatting tool.

Rich Content

We use rich content such as videos, audio, inforgraphics etc. to break up our content when we feel necessary.

Linking and Attribution

Links are an important component of any website. We are very specific about our linking practices here, as linking has been known to be highly related to search engine optimization and ranking of websites.

Internal Linking

Whenever possible, link to relevant internal content from the content you’re producing.

External Linking

Link to authority websites at least once, and no more than three times per article. Examples of authority websites include:

  • Wikipedia
  • Wall Street Journal
  • Bloomberg
  • Seeking Alpha
  • Yahoo Finance

When linking to lesser known websites, use your best judgement as to their relevance and authority.

Be extremely careful when linking to external websites. If you are linking to non-authority sites too often, you may receive a warning. If you are caught accepting any sort of compensation in exchange for linking to external websites, you will be immediately terminated without pay.

Link Attribution

When using content from another website, attribute that website using a direct link to the page where you found the content. The anchor text should simply be their business name. We do not include the TLD (.com, .net, .org, etc.). This content includes, but is not limited to, facts, data, quotes, video, and graphics.


  • Apple
  • HubSpot
  • Wall Street Journal

Links as a Call to Action

Each piece of content you write should be developed with an underlying concept of promoting an offer available on our website. Our most common offers include the following:

  • Bonuses Offered by Brokers
  • Free Content in Exchange for Email Addresses (such as free PDFs)
  • Paid Content

Search Engine Optimization

Yoast SEO Plugin

We utilize a search engine optimization plugin on our website. The plugin requires content to be entered to make it useful. This plugin is viewable underneath the main body content area on WordPress Posts and WordPress Pages. We always fill out this data for our evergreen content and pages. We sometimes fill out this data for lesser important content such as news.

Focus Keyword

The focus keyword is the main keyword that we are trying to rank this piece of content for. Choose this based off of the topic that you’re writing about. Unfortunately, there are practically zero free keyword research tools, so you’ll have to simply use Google for this part. We suggest you do the following to find a keyword:

  1. Go to Google.com.
  2. Begin typing what you think would make a good keyword phrase (slowly).
  3. See what Google suggests in the dropdown, and choose the one that you feel works best.

*Note: Focus on keywords no less than 3 words and no more than 5 words in length.


  • 24Option Review

SEO Title

Should include your focus keyword at the very beginning. Use extra space to clearly and concisely describe the page content. SEO title is limited to between 125 and 140 characters – the tool will let you know if you have typed too many characters.


  • “24Option Review • In-Depth & Detailed • OptionsGain.com®”

Meta Description

Limited to 156 characters. Include the focus keyword toward the beginning. Naturally describe the content on the page, ending with a click-bait style to entice the reader to click into the page from the search engine.


  • “This is a detailed 24Option review with in-depth analysis of why you should and shouldn’t trade at the 24Option.com binary options broker.”

Emphasizing the Focus Keyword within Content

Use Focus Keyword Early and Often

You should use italics, bolding, and/or underlining in every piece of content you write. The focus keyword should always appear early on in the first paragraph of your content. We also bold the first instance of the focus keyword, to show search engines that this is the main topic of the article.

Use Focus Keyword in at Least One Heading

At least one of your headings (H1, H2, H3…) should contain the focus keyword. It is highly preferable that the focus keyword appear at the beginning of the heading.

Focus Keyword Density

The focus keyword should appear multiple times throughout your article. Depending on article length, the focus keyword should appear more times. There is no “perfect” keyword density, but we believe that it should appear between 1.5% and 3% of the time (once every 30 to 70 words).


We Use United States English

As of March 2015, we have a preference to use the United States version of English. If any change to this preference is made, it will be updated and indicated here.

Other Languages

We will at some time translate our website into other languages, and will indicate the styles of each language in this section.


Microcopy is all of those often overlooked words that are short and sprinkled around the website. This form of copy includes items such as buttons, error messages, notices, email confirmations for newsletters, and much more. This is a guide to our preferences for the content contained within such microcopy.


Our buttons are split-tested and the microcopy inside of them should not veer from their current settings. Although we have not yet split-tested them, we do not use exclamation points in our buttons. As of March 2015, our highest converting button copy is as follows:

  • (icon) Trade Now
  • Send me my PDF

Usage of the word “PDF” vs more common variations such as “report” and “guide” is intentional, and yields higher conversion rate.

Error Messages

As of March 2015, we are currently undecided on error messages.


As of March 2015, we are currently undecided on notices.

Text Links

  • We do not capitalize the letters of the words in text links.
  • For links that contain our focus keywords for that page, we apply a typographical emphasis on the exact match keyword only once per page. All other links are given any emphasis.

Common Troublesome Words

The world of binary options is certainly a different one. Much of the industry’s terminology is relevant only to this niche. Here are some troublesome words, and how we prefer them to be used on our website.


  • This refers to a type of binary options trading signal, and is written just as a waxy candlestick – one word.

In-the-Money (ITM)

  • Use the hyphenated version as the first instance of this phrase in an article, with the abbreviation after it. Then, use the abbreviation (ITM) in the remainder of the article.

One-Touch vs. One Touch

  • We prefer the use of a hyphen between the words. When used in a heading, capitalize both words and include the hyphen.

Out-of-the-Money (OTM)

  • Use the hyphenated version as the first instance of this phrase in an article, with the abbreviation after it. Then, use the abbreviation (OTM) in the remainder of the article.

Pre-Approved and Do Not Mention List

Great content cites research and data from third-party sources.

Recommended and Approved

We consider these to be reliable sources of authority content. You may use these to source research and data from:

  • BBC
  • Bloomberg
  • CNBC
  • CNN
  • Economic Times
  • Financial Times
  • Forbes
  • Fox Business
  • The Guardian
  • MarketWatch
  • New York Times
  • NewYorker
  • Reuters
  • Seeking Alpha
  • Telegraph UK
  • USA Today
  • Wall Street Journal
  • Wikipedia
  • Yahoo Finance

Do Not Mention

These are competitors and unreliable sources of which we do not wish to mention on our website:

  • Any and all websites that specialize in “binary options” or “Forex.”
  • Investing.com
  • More to come…